MAD STARS 2025、日本企業からはアドミュージアム「Balloon Your Hope」、OUI「Smart Eye Camera」がGOLDを受賞

8月29日、「MAD STARS 2025（釜山国際マーケティング広告祭）」の企業部門の全受賞者が、授賞式にて発表された。

MAD STARSは、2008年から開催される広告祭で、アジアで唯一全世界から応募された広告作品を対象としている。2022年より名称を「AD STARS」から「MAD STARS」に改称し、マーケティング、広告、デジタルコンテンツの広告祭として開催されている。

19回目の開催となる今回、日本からの受賞作品は以下の通り。

GOLD

■Category: Print Stars > Print Craft > Art Direction
Title: Balloon Your Hope.
Agency/Company: DENTSU INC.
Advertiser/Client: THE AD MUSEUM TOKYO / YOSHIDA HIDEO MEMORIAL FOUNDATION
Production Company: SPICE INC.

■Category: SDGs (Sustainable Development Goals) Stars > SDGs > Good Health and Well-Being
■Category: Innovation Stars > Innovation > Product Innovation
Title: Smart Eye Camera
Agency/Company: TBWA＼HAKUHODO INC.
Advertiser/Client: OUI INC.
Production Company: AMANA INC. ■Category: Design Stars > Use of Design > Brand Building
Title: No Labels
Agency/Company: DENTSU INC.
Advertiser/Client: ASAHI BREWERIES, LTD. / THE NIKKA WHISKY DISTILLING CO. LTD
Production Company:LULL INC.

※下記部門にてCRYSTAL受賞
Integrated Stars > Sectors > Drinks (Alcoholic & Non-Alcoholic)

■Category: Game Stars > Game > Game for Good
Title: Interface of Humanity powered by NTT
Agency/Company:DENTSU INC.
Advertiser/Client: NTT Production Company: BASSDRUM INC.

SILVER

■Category: Design Stars > Use of Design > Product Design
Title: INTELLIGENT PUPPET IRUYO
Agency/Company: TBWA＼HAKUHODO INC.
Advertiser/Client: NISSAN MOTOR CO., LTD.
Production Company: YUKAI ENGINEERING INC.

※下記部門にてCRYSTAL受賞
Innovation Stars > Innovation > Product Innovation ■Category:Music Stars > Music > Collaboration
■Category:Film Stars > Film Craft > Animation
Title: Project: MEMORY CARD
Agency/Company: SIX INC.
Advertiser/Client: SONY INTERACTIVE ENTERTAINMENT
Production Company: GEEK PICTURES

※下記2部門にてBRONZE受賞
Film Stars > Film Craft > Visual Effects
Film Stars > Film Craft > Art Direction/Production Design

※下記部門にてCRYSTAL受賞
Game Stars > Game > Collaboration ■Category: Design Stars > Sectors > Non-for-Profit/Charity/Government
Title: VISIONGRAM
Agency/Company: DENTSU INC.
Advertiser/Client: JAPAN BLIND JUDO FEDERATION
Production Company: PYRAMID FILM QUADRA INC.

※下記2部門にてBRONZE受賞
SDGs (Sustainable Development Goals) Stars > SDGs > Good Health and Well-Being
Design Stars > Use of Design > Digital Design

※下記部門にてCRYSTAL受賞
Interactive Stars > Sectors > Non-for-Profit/Charity/Government ■Category: Interactive Stars > Interactive Craft > XR Extended Reality Interaction
Title: LOST CORNER AR LIVE
Agency/Company: SIX INC.
Advertiser/Client: REISSUE RECORDS
Production Company:WHATEVER/SPOON.

※下記部門にてCRYSTAL受賞
Design Stars > Use of Design > Digital Design

BRONZE

■Category: Radio & Audio Stars > Use of Radio & Audio > Use of Music
■Category: Music Stars > Music > Collaboration
Title: FRIES BEAT 2025
Agency/Company: DENTSU INC.
Advertiser/Client: MCDONALD'S COMPANY (JAPAN), LTD
Production Company: GEEK PICTURES INC. ■Category: Radio & Audio Stars > Use of Radio & Audio > Use of Radio & Audio Technology
Title: KNOCK TURN
Agency/Company: DENTSU EAST JAPAN
Advertiser/Client: YAMAHA
Production Company: PYRAMID FILM INC. ■Category: Direct Stars > Sectors > Non-for-Profit/Charity/Government
■Category: Diverse Insignts Stars > Culture & Context > Cultural Insight
Title: PRIDE FILTER
Agency/Company: TBWA＼HAKUHODO INC.
Advertiser/Client: MARRIAGE FOR ALL JAPAN
Production Company: AID-DCC INC. ■Category: Film Stars > Film Craft > Sound Design
Title: DURING THE EXAM
Agency/Company: DENTSU INC.
Advertiser/Client: MORINAGA＆CO., LTD.
Production Company: DANCE NOT ACT INC.

■Category: Film Stars > Film Craft > Animation
Title:A One-Roll Theater
Agency/Company: DENTSU INC.
Advertiser/Client: TOTO LTD.
Production Company:AOI PRO. INC.

※下記部門にてCRYSTAL受賞
Film Stars > Film Craft > Achievement in Production