カンヌライオンズ2022グランプリ発表 新設のクリエイティブBtoB部門受賞は「Speaking in Color」

カンヌライオンズ国際クリエイティビティ・フェスティバル2022が、6月20日から24日にわたりオフラインで開催された。オフライン開催は2年ぶり。87カ国・地域より集まった25464点のエントリー作品から、新設されたCreative BtoB部門を含む、全9トラック・29部門で受賞作品が発表された。

各部門のグランプリ受賞作品は以下の通り。

Classic

Film Lions

「SUPER. HUMAN.」
Brand: CHANNEL 4
Product/Service: CHANNEL 4
Entrant/Idea Creation: 4CREATIVE, London
Production: SOMESUCH, London 「ESCAPE FROM THE OFFICE」
Brand: APPLE
Product/Service: APPLE DEVICES
Entrant/Idea Creation: APPLE, Sunnyvale / SMUGGLER, Central LA
Production: SMUGGLER, Central LA

Outdoor Lions

「LIQUID BILLBOARD」
Brand: ADIDAS
Product/Service: SWIMWEAR
Entrant/Idea Creation: HAVAS MIDDLE EAST, Dubai

Print & Publishing Lions

「THE ELECTIONS EDITION」
Brand: ANNAHAR NEWSPAPER
Product/Service: ANNAHAR NEWSPAPER
Entrant/Idea Creation: IMPACT BBDO, Dubai 

Radio& Audio Lions

「THE UNFILTERED HISTORY TOUR」
Brand: VICE MEDIA
Product/Service: BRITISH MUSEUM
Entrant/Idea Creation: DENTSU CREATIVE, Bengaluru / DENTSU CREATIVE, Mumbai / DENTSU CREATIVE, Gurgaon

Craft

Design Lions

「PORTUGUESE (RE)CONSTITUTION」
Brand: PENGUIN BOOKS
Product/Service: PENGUIN BOOKS
Entrant/Idea Creation: FCB, Lisbon

Digital Craft Lions

「BACKUP UKRAINE」
Brand: POLYCAM X UNESCO
Product/Service: PRESERVE REGIONAL AND CULTURAL HISTORY, AN PROMOTE CULTURAL DIVERSITY
Entrant/Idea Creation: VIRTUE WORLDWIDE, New York 
Production: VIRTUE WORLDWIDE, New York 

Film Craft Lions

「THE WISH」
Brand: PENNY
Product/Service: PENNY
Entrant/Idea Creation: SERVICEPLAN GERMANY, Munich
Production: ICONOCLAST, Berlin

Industry Craft Lions

「HOPE REEF」
Brand: MARS PETCARE
Product/Service: SHEBA PET
Entrant/Idea Creation: AMV BBDO, London

Engagement

Creative B2B Lions

「SPEAKING IN COLOR」
Brand: SHERWIN-WILLIAMS COIL COATINGS
Product/Service: SPEAKING IN COLOR
Entrant/Idea Creation: WUNDEMAN THOMPSON, Minneapolis

Creative data

「WECAPITAL」
Brand: DATA TIENDA
Product/Service: DATA TIENDA
Entrant/Idea Creation: DDB MEXICO, Mexico City / DDB MEXICO, Cludad De Mecixo

Direct Lions

「LESS TALK, MORE BITCOIN」
Brand: COINBASE
Product/Service: COINBASE
Entrant/Idea Creation: ACCENTURE SONG, New York / COINBASE, San Francisco

Media Lions

「HOPE REEF」
Brand: MARS PETCARE
Product/Service: SHEBA PET
Entrant/Idea Creation: AMV BBDO, London
Media: GOOGLE, New York / MEDIACOM, London

PR Lions

DECATHLON 「THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS」
Brand: DECATHLON
Product/Service: SPORTS EQUIPMENT
Entrant/Idea Creation: BBDO BELGIUM, MolenbeekSaint-Jean
PR: BELGIUM WALKIE TALKIE, Gent

Social & Influencer Lions

「THE UNFILTERED HISTORY TOUR」
Brand: VICE MEDIA
Product/Service: BRITISH MUSEUM
Entrant/Idea Creation: DENTSU CREATIVE, Bengaluru / DENTSU CREATIVE, Mumbai / DENTSU CREATIVE, Gurgaon
Production: DENTSU CREATIVE, Bengaluru

Entertainment

Enteretainment Lions

「EAT A SWEDE」
Brand: SWEDISH FOOD FEDERATION
Product/Service: EAT A SWEDE
Entrant/Idea Creation: McCANN, Stockholm 
Production: MRM, Bucharest / COLONY, Stockholm / FLX 2.0, stockholm

Entertainment Lions for Music

「THIS IS NOT AMERICA FT. IBEYI」
Brand: RESIDENTE
Product/Service: RESIDENTE MUSIC VIDEO
Entrant/Idea Creation: DOOMSDAY ENTERTAINMENT, Los Angels / SONY MUSIC LATIN, Miami

Entertainment Lions for Sport

「NIKESYNC」
Brand: NIKE
Product/Service: NIKESYNC APP
Entrant/Idea Creation: R/GA, London

Experience

Brand Experience & Activation Lions

「THE UNFILTERED HISTORY TOUR」
Brand: VICE MEDIA
Product/Service: BRITISH MUSEUM
Entrant/Idea Creation: DENTSU CREATIVE, Bengaluru / DENTSU CREATIVE, Mumbai / DENTSU CREATIVE, Gurgaon
Production: DENTSU CREATIVE, Bengaluru

Creative Business Transformation Lions

「PIÑATEX」
Brand: DOLE SUNSHINE COMPANY + ANANAS ANAM
Product/Service: PIÑATEX
Entrant/Idea Creation: L&C, New York 

Creative Commerce

「THIGHSTOP」
Brand: WINGSTOP
Product/Service: FOOD
Entrant/Idea Creation: LEO BURNETT, Chicago

Innovation Lions

「ONE HOUSE TO SAVE MANY」
Brand: SUNCORP GROUP
Product/Service: WEATHER SESILIENT HOUSING
Entrant/Idea Creation: LEO BURNETT, Sydney

Mobile Lions

「REAL TONE—PRODUCT INNOVATION & GLOBAL CAMPAIGN」
Brand: GOOGLE
Product/Service: REAL TONE
Entrant/Idea Creation: GOOGLE, Mountain View / T BRAND STUDIO, New York / WIEDEN+KENNEDY, Portland / GUT, Miami
Production: T BRAND STUIO, New York / WIEDEN+KENNEDY, Portland / PRETTYBIRD, Los Angels / 1STAVEMACHINE, Santa Monica / GUT, Miami

Good

Glass: The Lion For Change

「WECAPITAL」
Brand: DATA TIENDA
Product/Service: DATA TIENDA
Entrant/Idea Creation: DDB MEXICO, Mexico City / DDB MEXICO, Cludad De Mecixo

Grand Prix For Good

「SAVE RALPH」
Brand: HUMANE SOCIETY INTERNATIONAL
Product/Service: COSMETIC ANIMAL TESTING
Entrant/Idea Creation: THE HUMANE SOCIETY OF THE UNITED STATES, Washington DC / VESPA PICTURES, California

Sustainable Development Goals Lions

「THE MISSING CHAPTER」
Brand: P&G WHISPER
Product/Service: WHISPER SANITARY PADS
Entrant/Idea Creation: LEO BURNETT, Mumbai

Health

Health & Wellness

「THE KILLER PACK」
Brand: MAXX FLASH
Product/Service: MAXX FLASH MOSQUITO REPELLENT COIL
Entrant/Idea Creation: VMLY&R, Mumbai

Lions Health Grand Prix for Good

「LIL SUGAR— MASTER OF DISGUISE」
Brand: HIP-HOP PUBLIC HEALTH (HHPH)
Product/Service: HEALTH AWARENESS CAMPAIGN
Entrant/Idea Creation: AREA 23, AN IPG HEALTH NETWORK COMPANY, New York

Pharma Lions

「I WILL ALWAYS BE ME」
Brand: DELL TECHNOLOGIES & INTEL
Product/Service: DELL TECHNOLOGIES & INTEL
Entrant/Idea Creation: VMLY&R, New York

Strategy

Creative Effectiveness Lions

「CONTRACT FOR CHANGE」
Brand: MICHELOB ULTRA
Product/Service: MICHELOB ULTRA PURE GOLD
Entrant/Idea Creation: FCB CHICAGO / FCB NEW YORK

Creative Strategy Lions

「THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS」
Brand: DECATHLON
Product/Service: SPORTS EQUIPMENT
Entrant/Idea Creation: BBDO BELGIUM, MolenbeekSaint-Jean

Titanium

Titanium

「LONG LIVE THE PRINCE」
Brand: KIYAN PRINCE FOUNDATION, EA SPORTS, QPR, MATCH ATTAX
Product/Service: KIYAN PRINCE FOUNDATION
Entrant/Idea Creation: ENGINE, London