第102回ニューヨークADC賞、最高賞は「I Will Always Be Me」 日本から電通「Voice Watch」が部門賞

世界で最も古い広告デザインの国際賞「第102回 ニューヨークADC賞（ADC 102nd Annual Awards）」の受賞作品が発表された。最高賞にあたるBest of Showは、Dell Technologies & Intelの「I Will Always Be Me」に決定した。

同アワードは、1921年に広告美術団体「Art Directors Club（ADC）」によって設立された、世界で最も古い広告デザインの国際賞だ。

今回、日本勢からは電通による、視覚障害者でも楽しめるようなモータースポーツ実況を目標とした音声実況AI「Voice Watch」がArtificial Intelligence部門賞を獲得。同作品はゴールドも同時受賞している。そのほか、ゴールドも同時ゴールド4作品、シルバー4作品、ブロンズ6作品が選出された。

最高賞、各部門賞、日本の受賞作品は以下のとおり。

Best of Show

Dell Technologies & Intel 「I Will Always Be Me」
Agency: VMLY&R, New York + Dell Technologies, Round Rock + Intel, Santa Clara
Client: Dell Technologies & Intel
Category: Best of Show

Best of Discipline

Advertising, Typography

Coors Light 「Chillboards」
Agency: DDB, Chicago + adam&eveDDB, London + NORD DDB CPH, Copenhagen + Molson Coors, Chicago
Client: Coors Light
Category: Advertising, Typography
※2部門で同時受賞

Architecture / Interior / Environmental Design

Novartis 「Novartis Pavillion - Zero-Energy Media Facade」
Agency: iart - studio for media architectures, Basel + AMDL CIRCLE and Michele De Lucchi, Milano
Client: Novartis
Category: Architecture / Interior / Environmental Design

Apparel / Accessory / Footwear Design

Adidas Originals 「Ozworld」
Agency: Jam3, Amsterdam + Media.Monks, Amsterdam
Client: Adidas Originals
Category: Apparel / Accessory / Footwear Design

Artificial Intelligence

Toyota Mobility Foundation 「Voice Watch」
Agency: DENTSU INC., Tokyo + Data Artist Inc., Tokyo + DENTSU LIVE INC., Tokyo + SHINDII, LLC., Tokyo
Client: Toyota Mobility Foundation
Category: Artificial Intelligence

Brand / Communication Design, Illustration

Brooklyn Film Festival 「Something to Offend Everyone」
Agency: MullenLowe U.S. + Brooklyn Film Festival
Client: Brooklyn Film Festival
Category: Brand / Communication Design, Illustration
※2部門で同時受賞

Brand-Side / In-House

Squarespace 「The Singularity」
Agency: Squarespace + Q Department + Smuggler + Final Cut
Client: Squarespace
Category: Brand-Side / In-House

Experiential Design

Anheuser Busch Michelob ULTRA 「McEnroe VS McEnroe」
Agency: FCB, New York + AB InBev, Michelob ULTRA
Client: Anheuser Busch Michelob ULTRA
Category: Experiential Design

Gaming

OLG 「Chatham Plays On」
Agency: The Hive + OLG + MLB, New York
Client: OLG
Category: Gaming

Interactive

Dell Technologies & Intel 「I Will Always Be Me」
Agency: VMLY&R, New York + Dell Technologies, Round Rock + Intel, Santa Clara
Client: Dell Technologies & Intel
Category: Interactive
※最高賞と同時受賞

Motion / Film Craft

Telefonica Movistar 「Shout」
Agency: VMLY&R Mexico, Mexico City + Quiet City Music + Sound, São Paulo, New York + Nash VFX, Brasil + Rebolucion Mexico, Mexico D.F.
Client: Telefonica Movistar
Category: Motion / Film Craft

Photography

The New Yorker 「Waiting for the School Bus in Uvalde」
Agency: The New Yorker, New York
Client: The New Yorker
Category: Photography

Packaging Design

DIA ELIS 「DIA ELIS」
Agency: G Design Studio, Athens
Client: DIA ELIS
Category: Packaging Design

Product Design

Dot Incorporation 「Dot Pad. The first smart tactile graphics display.」
Agency: SERVICEPLAN GERMANY, Munich + SERVICEPLAN KOREA, Seoul
Client: Dot Incorporation
Category: Product Design

Publication Design

China People's Education Press 「Chinese Nursery Rhymes」
Agency: Rang Li
Client: China People's Education Press
Category: Publication Design
 

日本からの受賞作品

GOLD

Toyota Mobility Foundation 「Voice Watch」
Agency: DENTSU INC., Tokyo + Data Artist Inc., Tokyo + DENTSU LIVE INC., Tokyo + SHINDII, LLC. , Tokyo
Client: Toyota Mobility Foundation
Category: Artificial Intelligence: AI / Idea
※部門賞と同時受賞

Kodansha VR Lab 「Thank you for sharing your world」
Agency: Kodansha Ltd., Tokyo + Kodansha VR Lab, Tokyo
Client: Kodansha VR Lab
Category: Gaming: Gaming / Innovation coxco inc. 「Clothes for believing in dreams」
Agency: Haruka + vitamin inc., tokyo + coxco inc., tokyo
Client: coxco inc.
Category: Brand / Communication Design: Promotional / Apparel The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation 「Beautiful Mutations」
Agency: DENTSU INC., Tokyo
Client: The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation
Category: Brand / Communication Design: Posters / Traditional - Series

SILVER

Dentsu Advertising Awards 75th Anniversary 「walk,walk,」
Agency: DENTSU INC., Tokyo
Client: Dentsu Advertising Awards 75th Anniversary　
Category: Illustration: Print / Series

Suntory Holdings Limited 「SUNTORY TENNENSUI ENDLESS DAWN」
Agency: (tsuzuku), Tokyo + DENTSU INC., Tokyo + Uedake, Tokyo + Dentsu Craft, Tokyo
Client: Suntory Holdings Limited
Category: Motion / Film Craft: Craft in Motion / Film / Visual Effects MTG CO., Ltd. / ON&DO 「ON&DO」
Agency: SAYURI STUDIO, INC., Tokyo + MTG Co.,Ltd.
Client: MTG CO., Ltd. / ON&DO
Category: Packaging Design: Beauty / Cosmetics / Personal Care / Series Saijo Inari-san Myokyoji Temple 「UNRYU THE WATER DRAGON」
Agency: OHGUSHI + Saijo Inari-san Myokyoji Temple. Okayama
Client: Saijo Inari-san Myokyoji Temple
Category: Illustration: Mural / Graffiti / Street Art / Single

BRONZE

KAZ ARAHAMA 「COLONY」
Agency: Kaz + Yuri + Shinohara Shiko Ltd., tokyo + Kato Bunmeisha Co.,Ltd., tokyo
Client: KAZ ARAHAMA
Category: Photography: Personal / Unpublished / Passion Project

Saijo Inari-san Myokyoji Temple 「UNRYU THE WATER DRAGON」
Agency: OHGUSHI + Saijo Inari-san Myokyoji Temple / Okayama
Client: Saijo Inari-san Myokyoji Temple
Category: Illustration: Design for Good / Illustration - Single or Series

Dentsu Advertising Awards 75th Anniversary 「walk,walk,」
Agency: DENTSU INC.,/ Tokyo
Client: Dentsu Advertising Awards 75th Anniversary　
Category: Illustration: Animation / Single

Suntory Holdings Limited 「SUNTORY TENNENSUI ENDLESS DAWN」
Agency: (tsuzuku) , Tokyo + DENTSU INC., Tokyo + Uedake, Tokyo + Dentsu Craft , Tokyo
Client: Suntory Holdings Limited
Category: Interactive: Online / Mobile Websites / Website

3cm market 「3cm market」
Agency: DENTSU INC., Tokyo + Geek Pictures.inc, Tokyo
Client: 3cm market
Category: Brand / Communication Design: Design for Good / Brand / Communication Design - Single Nissan Motor Co., Ltd. 「ProPILOT MOP」
Agency: TBWA|HAKUHODO Inc., Tokyo + Birdman Inc., Tokyo + K.K.H.U, tokyo + TYO Inc., Tokyo
Client: Nissan Motor Co., Ltd.
Category: Experiential Design: Live Experiences / Guerrilla / Stunt